JustEat - niceandneat.digital

The future of  a marketplace

I joined Just Eat in 2016. My initial assigned mission was to work with the head of product and help with the design of a vision piece. The experience design work included an overhaul envision of the ordering process, with the introduction of a set of features on all steps and sides of the ordering process: customer, shop and system-side.
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At the time, Just Eat was going through an overhaul rebrand. Part of my time was spent as a member of the "Brand Studio", a specialised task force of designers and coders. The team managed to work through the entire range of Just Eat's online platforms in time for the rebrand.
designweek.co.uk/...
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I was lucky to be able to contribute to a variety of other projects, some in concept phase and some that made it to production.

Role:

Product Designer

Responsibilities:

UX/UI design

Service design

Interactive prototyping

Table showing a Just Eat vision story script with screen visuals and descriptions for app interactions.

Discovery - Personalisation - Choice

We set out to discover and identify a set of new features, cast across the wider ordering process. Some features were relevant to the business owners, some features to the user and some to the delivery drivers.

We created a narrative, a story that was based on this hypothetical new order flow and we based our thinking and hypothesis around it. We built a script to tell that story and a visual timeline of events supported that document.

We focused on 3 main pain points: food discovery, user personalisation and helping the user when making a choice. The ideas included new features such as Location-based merchant offers, rich data dashboards. rich-media push notifications for orders, a new discovery experience for finding your perfect meal, an advanced review system, Premium Restaurant pages and others.

Just Eat app timeline showing customer, store, and driver interactions from profiles to orders and reviews.

Visualising the order process

Pitch deck

The ideas we came up with were transformed to UX mockups and finally to shiny UI, visualising the future of the Just Eat product.

They were presented in a deck to be shared across the product leadership. Many of them went on to be pitched to new partners, helping the organisation with new partner acquisition.

We designed for the new-coming merchant-side Android tablets, to the clients' iPhones and Apple watches, to even covering some of the experience from the delivery drivers' side.

Hands holding a white tablet displaying a colorful screen with the text 'JUST EAT' in the center.

Tablet showing Just Eat app promotions setup for Rugby Weekend England Game with targeting options and map.

Close-up of hand holding phone showing a text conversation about food with a noodle bowl image link.

Hand holding phone displaying Just Eat app with Yo! Sushi restaurant page and ratings.

Text conversation on phone discussing watching Silicon Valley and sharing Yo! Sushi noodle dish link.

Smartwatch on wrist showing Just Eat notification for 25% off YO! Sushi offer.

Apple Watch showing Just Eat app with a 25% off sushi promo and code YO25 at 11:11.

iPhone on wooden surface showing Just Eat notification with a 25% off sushi offer and code YO25.

Tablet screen showing Just Eat promotion stats with graphs, map, and budget info for Rugby Weekend games.

Person holding phone displaying Just Eat app with restaurant options and a food photo.

Smartphone screen showing a food delivery app with popular dishes and frequently ordered restaurants.

Smartphone screen showing food delivery app filter options including cuisine, store hours, timing, and user reviews.

Hand holding phone showing Just Eat app with trending restaurants and search results for TW10 6UW.

Hand holding phone displaying user reviews with star ratings for food quality, delivery time, and service.

Hand holding phone showing Gourmet Burger Kitchen Richmond with ratings, price, and user review.

Hand holding smartphone showing user reviews and adding GBK Richmond to favorites with a heart icon.

Tablet screen showing Just Eat app with user alert: 3 users added GBK Richmond to favorites.

Hand holding a phone displaying Gourmet Burger Kitchen app menu with burger image and options.

Hand holding a smartphone showing a menu screen with beef burgers and prices from a food app.

Hand holding smartphone displaying checkout screen with Apple Pay as payment method.

Hand holding smartphone displaying Apple Pay checkout screen with £37.50 total for Just Eat order.

Hand holding phone showing order tracking for GBK Richmond with estimated delivery time and call or text driver options.

Just Eat app screen showing order #290039571 delivered with driver Harry P. 13 minutes late notification.

Person typing on smartphone showing a message from Peter Appleseed about driver location delay.

Person adjusting Apple Watch displaying a food quality rating of 4.5 out of 6 with a Rate button.

Order journey visualisation deck

Premium restaurants demo

Premium restaurants

All restaurants in the existing product has the same simple layout. The business growth team requested an engaging way to pitch a more premium offering to the most important Just Eat partners.

This gave us the opportunity to showcase some of the most advanced vision features we came up with, through a fun video. Lights, music, action. The best part of this task was how positively it affected new business.

Animation frames showing Just Eat app splash screens with colorful geometric shapes expanding outward.

The iOS splash screen animation

Lottie? Yes please!

Lottie by Airbnb was the hottest thing out there in 2016 when it came to animation for mobile UI. We couldn't stop ourselves from redesigning the splash screen into the iOS app, based on the new branding colours.

Our Just Eat Hackathon entry

Hacking the product

Just Eat runs an annual global hackathon. Our team consisted of an iOS developer, a Business Analyst and me. Our decision was to try and make some sense out of a new-then iOS feature, iMessage apps and how they can be used effectively for Just Eat

We created a prototype of how one can order as part of a group directly via iMessage and our video amazingly won the first prize! 🎉

Just Eat app screen greeting Alex with options to order burgers, pizza, pasta, and grilled skewers.

Just Eat app screen showing burger meal options and a drag target area shaped like a mouth.

Just Eat order confirmation screen showing delivery in 46 minutes with options to play games while waiting.

Kids companion order app

Kids companion app

I was lucky to be part of some very interesting and crazy business-wide Design Sprints while at Just Eat. One of the concepts that came out of these sprints was a Kids app.

A complimentary app that is customised for young children, based on simplicity and the need to help children make healthy choices.The app would not be transactional - the parent would have to approve and complete the transactional part of the flow, but everything else would be done by the children.